International hair clinic of the year
Awarded to the hair clinic that demonstrated the greatest success in attracting and serving international patients (medical tourists). Entries were accepted from hair clinics (either standalone or part of a hospital). Judges looked for evidence of the numbers and type of patients treated, quality and range of services and patient satisfaction. Supporting information included statistics on numbers of medical tourists treated and country of origin; Plus evidence of range of services, service quality and patient satisfaction.
Winner: Advanced Hair Clinics
Despite the financial crisis that has affected Greece, Advanced Hair Clinics in Athens has managed to establish itself as a leading, international hair clinic, building a strong, recognizable brand name and a positive reputation. Marketing materials were created in English, German, French, Italian, Spanish, Russian, Albanian and Arabian to communicate the message. A dedicated YouTube channel proved to be a vital tool for the multilingual promotion of the clinic’s results. Local consultation offices were founded, staffed by appropriately trained medical advisors, and relationships established with agents in Norway, Turkey, Italy, Denmark, Cyprus and Morocco. Now, around 65% of customers choose Advanced Hair Clinics due to a friend’s or relative’s recommendation, and 37% of patients are drawn from the international market.